overview

Tim Horton's needed to refresh their kids items to keep kids and families interested in coming back to the restaurants.

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solution

Index Promotions leveraged their partnerships to offer and deliver branded crayons to go along with custom-printed activity books to keep kids entertained in-restaurant and at home.

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results

The activity packs created "new news" and gave kids a reason to go to Tim Horton's, increasing kids meal sales.