CPW was looking for a way to activate their partnership with the Jurassic World film while reaching fans
and cereal consumers in a way that was meaningful to their brand.
Index Promotions designed an innovative “Cereal to Go” item designed to look like a Jurassic World
dinosaur egg. The egg was an on the go container which consumers were able to open up to reveal
a dry compartment to hold cereal, a wet compartment to hold milk, and an integrated bowl and spoon.
The Jurassic World egg was available to customers who purchased multi-pack cereal bundles, thereby incentivizing incremental purchases from customers who initially only intended to buy a single box.