overview

CPW was looking for a way to activate their partnership with the Jurassic World film while reaching fans and cereal consumers in a way that was meaningful to their brand.

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solution

Index Promotions designed an innovative “Cereal-to-Go” item designed to look like a Jurassic World dinosaur egg.  The egg was an on the go container which consumers were able to open up to reveal a dry compartment to hold cereal, a wet compartment to hold milk, and an integrated bowl and spoon.

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results

The Jurassic World egg was available to customers who purchased multi-pack cereal bundles, thereby incentivizing incremental purchases from customers who initially only intended to buy a single box.