overview

General Mills needed a unique premium that could be packed inside their cereal boxes to leverage their tie-in to the summer blockbuster Spiderman Film and enhance summer play for kids.

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solution

Index Promotions came up with a series of 6 Spiderman wrist squirters each designed after an iconic character or symbol from the film. Playing off Spiderman’s web shooter, these squirters can be worn

on the child’s wrist to shoot water for fun outdoor play.

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results

The promotion received high praise from Spiderman fans of all ages and helped increase cereal purchase at national retailers.