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case study

RUSSELL STOVER CHOCOLATES

SNOOPY PLUSH

overview

Russell Stover wanted to capitalize on their partnership with the Peanuts brand during the holiday time which is peak season for confectionary and gift giving.

solution

Index Promotions designed a Snoopy plush with a small plastic box attached to hold chocolates.

results

Russell Stover was able to offer consumers a 2-in-1 opportunity to buy chocolates and give a holiday gift as the chocolates were packaged together with the Snoopy plush.

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