overview

Russell Stover wanted to capitalize on their partnership with the Peanuts brand during the holiday time which is peak season for confectionary and gift giving.

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solution

Index Promotions designed a Snoopy plush with a small plastic box attached to hold chocolates.

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results

Russell Stover was able to offer consumers a 2-in-1 opportunity to buy chocolates and give a holiday gift as the chocolates were packaged together with the Snoopy plush.