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case study
BURGER KING
POWER RANGERS / MIRACULOUS
overview
Burger King needed a creative concept to leverage their tie-in the with popular Power Rangers and Miraculous franchises for the kids meal program.
solution
Index Promotions came up with a toy collection that capitalized on the hot collectibles trend to offer their favorite Power Ranger or Miraculous character with the purchase of every kids meal.
results
The promotion resulted in an increase in sales and restaurant traffic during the promotional period.
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