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case study

BURGER KING

POWER RANGERS / MIRACULOUS

overview

Burger King needed a creative concept to leverage their tie-in the with popular Power Rangers and Miraculous franchises for the kids meal program.

solution

Index Promotions came up with a toy collection that capitalized on the hot collectibles trend to offer their favorite Power Ranger or Miraculous character with the purchase of every kids meal.

results

The promotion resulted in an increase in sales and restaurant traffic during the promotional period.

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