overview

MetLife and the New York Yankees wanted to come up with a fan pleasing item based on the Peanuts brand for a gate giveaway at Yankees Stadium that would entice kids to come to the game for Back to School Night.

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solution

We designed and produced a Franklin poly resin bobblehead in a Yankees uniform that resonated with kids, families, collectors and Yankees fans alike for a September gate giveaway and Yankees Stadium.

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results

Both the Yankees and MetLife were pleased with the final product, the reception the product got from fans at the game as well as the desired increased number of kids at the game for Back to School Night.