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case study

SAN FRANCISCO GIANTS

PENCE ON THE FENCE PLUSH

overview

The San Francisco Giants were looking to do an innovative Christmas in July Special Event ticket purchase promotion in order to sell premium game tickets and create buzz.

solution

We partnered with the Giants to design and develop the Pence on the Fence doll for a Giants game in July. The doll was featured on social media throughout the city of San Francisco and created a ton of buzz online for the Giants and the product sponsor AT&T.

results

The Pence on the Fence campaign won a 2016 PRO Award for innovative product and social media campaign. Pence on the Fence is also one of the most highly collectible game giveaways from 2016 fetching upwards of $100 on eBay.

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