overview

The San Francisco Giants were looking to do an innovative Christmas in July Special Event ticket purchase promotion in order to sell premium game tickets and create buzz.

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solution

We partnered with the Giants to design and develop the Pence on the Fence doll for a Giants game in July. The doll was featured on social media throughout the city of San Francisco and created a ton of buzz online for the Giants and the product sponsor AT&T.

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results

The Pence on the Fence campaign won a 2016 PRO Award for innovative product and social media campaign. Pence on the Fence is also one of the most highly collectible game giveaways from 2016 fetching upwards of $100 on eBay.